The Platform    |    Android App, iOS App, Feature Phone App (WIPI), Nokia App, Outlook Add-in, Window Mobile App, Web

The Goal

Build a service that synchronizes personal information safely regardless of time and location.

The Outcome

We established a stable PIMs across seven operating systems. 
Moreover, feature phone users successfully backed up their personal information toward a smartphone. 

The Process & The Timeline


‌Why We Started the Project


iPhone 4 released on 10th September 2010 in Korea was a game-changer in the cell phone market. 

The year of 2011 was at the beginning of the smartphone craze.

Millions of people needed to transfer their information like contacts, events and so on to smartphones.



A new PIMS and infrastructure were required due to radical changes in the mobile market.

‌The Service Value

mySYNC provided various functions for an address book, events, memos and personal content 
based on synchronization between the ‌web‌site and multiple devices.

‌Challenges & Risks


The most serious problem was that the main UX concept of the service was not been defined until even 30 percent of the project duration passed.


We needed to tackle this problem urgently to move on.

Passionate members and I devoted to designing a robust definition of functions and a service concept within a month.

Reorganization of requirements

Service Benchmarking

UX Principles

‌My Contributions

Android • iOS Apps


I went through trials and errors while designing the smartphone apps, but I was touched with the successful launch of my first apps.

Feature Phone App


The client said: “I really like its user experience!
I want to have the same interfaces on NOKIA and Window Mobile apps.”
As I designed the whole UX•UI of the app,
I was tremendously impressed with his comment.

Special Features


Customized features for Koreans “Search by consonant of Korean” and “Group messaging” were designed.

‌The Outcome


We launched the service into the world at the end of 2011 through the one-year journey.

•Stable and fast sync across seven platforms was constructed.
•Intimidate collaboration with KT led to a system management contract.
•We delivered natural UX that had harmony with characteristics of operating systems.


 

‌PROJECT MEMBERS

Project Manager Hunbok Lee & Byoungho Jang

Service /UI Design (4)
• Leader Sanghun Kim
• Android, iOS & Feature Phone Apps 
Hyejin Lee
• Nokia & Web Seunyung Gho
• PC App & Window Mobile Jounghee Lee

GUI Design (4)
• Leading Jinho Choi
• Android, iOS & ‌Feature Phone Dooik Lee
• Web Eunkyoung Lim
• Nokia, PC App & Window Mobile Changgu Jung

Quality Assurance
• Leader Sangbyoung Oh

Development (9)
• Leader Sunghwan Bang
• Server Sunghwan Bang, Seoksik Kim & Ha-jun Kim
• iOS Jungrim Park & Gwangho Lee
• Android Hyungyu Lee & Keebum Hong
• Web Seoksik Kim & Jiyoung Lee
• ‌Feature Phone Inhee Yoo
• Sync Mobile Leader Corporation