Polaris Office
All-in-one Office of 60 Million People Over the World
Quick and Easy Link-oriented Sharing Improvements
•Duration: Jun 2015 ~ Oct 2015
•Client: Polaris Office ▶︎
•My Role: UI Design
•All Project Members (11) ▼
The Platform | Android App and iOS App
The Goal
Boost referral and acquisition by renovating complex and difficult sharing UX.
The Outcome
The project was successful on both qualitative and quantitative sides: The number of sharing per day nearly tripled in three weeks following the update, and users sent messages to praise UX for sharing.
The Process & The Timeline
Why We Started the Project
We discovered a link to an Argentinian document shared via Facebook increased the number of new users by 1.5 times.
The correlation between acquisition and link sharing was certain.
Therefore, sharing improvement project was implemented.
Explore & Empathise
Statistics Analysis
For the mobile app, email attachment was the most popular way, followed by link sharing. People who accessed to “Share menu” seemed to go astray based on the fact 90 percent of them did not complete sharing.
Benchmarking
By weighing pros and cons of six similar productivity services, we strengthened advantages and improved disadvantages. "Wizard Concept" of MS Office app and "Link-oriented UX" of copy.com were impressive.
Pain Points Analysis
The pain points of sharing indicated insight - the process was so confusing that users got lost once they tapped "Share Menu". They usually failed to send a link or invite people and then moved to "Attach to Email".
Hence, I decided to improve the start point and exit point of sharing.
The Prior Interfaces
The existing user experience of sharing had too many problems and bad usability.
It was aimless, burdensome and intricate.
I needed to apply design principles again from scratch.
Envisage and Experiment
Three mock-ups were designed to determine which was the most effective one.
UX and UI were designed with four design principles.
•Affordance: Guiding users to the easiest function.
•Optimistic UI: Interfaces were displayed even though it had not received a server response in order to minimize the influence of slow loading.
•Learnability: Making it intuitive for users to use without learning, and each step provided an explanation of what to do and what would happen.
•Segmentation: Functions were divided into categories, and the content size and location were decided to depend on their importance.
We had quick usability tests and surveys with 20 people about their preference.
More than 60 percent of people were on the same page - they preferred the Wizard Type.
Execute
We developed the software and service with intimidate collaboration and
improved them by suggestions from enthusiastic project participants.
Quality tests for bug fixes and performance enhancements were implemented
The Outcome
“Link-oriented • Intuitive • Easy UX"
helped users focus on each view and finish sharing successfully.
The number of sharing constantly increased and tripled in three weeks following the update. Furthermore, users left rave reviews about new sharing.
PROJECT MEMBERS
UX•UI Design Hyejin Lee
Data Analysis Ray Lee
Research and Ideation with David Eom & Kate Shin
GUI
• Concept & Android App Jasmine Lim
• iOS App Olivia Gwak
Development
• Server Ames Chung • Android Karl Back • iOS Nathan Park
Quality Assurance
• Android Ley Lee • iOS Jenna Dong